Max

We worked with the executive team at Max to rebuild its e-commerce offering from the ground up. The new site is powered by our Supermodel CMS, with customer data and inventory information delivered from third-party platforms via web services. The site benefits from performance optimisations in the CMS core including minification and compression of CSS and JavaScript files, parallelised asset downloads using multiple subdomains and support for multi-server clustering. Its front-end is HTML5 and CSS, with extensive use of JavaScript to provide a fluid and performant user experience, and particular effort was paid to streamlining the purchasing and checkout process. Small touches such as the ability to filter by garment colour and see preview images in the chosen shade are a satisfying addition.